Better by MTA continues to evolve with one clear mission: make it easier for patients worldwide to find the right treatment and the right provider.
We are excited to announce the launch of Smart AI Search — the most advanced search feature ever implemented on the Better by MTA platform.
Why Smart AI Search?
Traditionally, healthcare directories require patients to search using exact medical terms like:
- “Knee Replacement”
- “Orthopedics”
- “Cardiology”
- “Bariatric Surgery”
But patients don’t think in medical terminology.
They think in symptoms.
They think in concerns.
They think in questions.
For example:
- “I have problems with my knees.”
- “My back hurts when I walk.”
- “I feel chest pressure.”
- “I want to lose weight but surgery scares me.”
- “What is the best treatment for joint pain?”
Until now, patients had to guess the correct medical category. With AI Search, they don’t have to.
How AI Search Works
The new AI-powered search understands:
- Symptoms
- Natural language questions
- General health concerns
- Treatment goals
- Everyday descriptions of pain or discomfort
Instead of relying on keyword matching, AI Search interprets patient intent.
Example:
A patient types:
“I have problems with my knees.”
The AI Search automatically understands this is related to joint issues and directs them toward:
- Orthopedics
- Knee Replacement
Another patient types:
“I want to get rid of stomach fat.”
The system may guide them toward:
- Bariatric Surgery
- Gastric Sleeve
- Weight Loss Programs
- Body Contouring Procedures
The patient doesn’t need to know the medical term — the AI does the thinking for them.
What This Means for Better by MTA Members
This feature significantly increases:
1. Qualified Inquiries
Patients are matched more accurately with the right specialty from the start.
2. Higher Conversion Potential
When patients find exactly what they need quickly, they are more likely to submit an inquiry.
3. More Visibility for Your Services
Even if a patient doesn’t search for your exact treatment name, AI Search can still connect them to you based on symptoms or intent.
4. Improved Patient Experience
A smoother search experience builds trust — and trust increases action.
Designed for the Future of Healthcare Search
Healthcare search behavior has changed. Patients are now used to asking conversational questions through AI tools.
Better by MTA is now aligned with that behavior.
Instead of forcing patients to adapt to a directory structure, the directory adapts to the patient.
This is a major step forward in:
- Digital patient acquisition
- Global patient navigation
- AI-driven healthcare matching
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