Each program takes on a different part of the business, and each is worth $995 per person on its own.
Training is only worth the time if something changes afterwards. Here is what changes.
Built for the people responsible for filling the top of the funnel. It works through positioning, audience, channels, content, paid media, reputation, and measurement, so the team stops guessing which activity is worth repeating.
Choose target markets and messages with evidence behind them
Judge which channels deserve budget and which are quietly wasting it
Build content and campaigns that reach patients researching from abroad
Read the numbers and improve the return campaign after campaign
Modules
01The Marketing Mindset
08Paid Acquisition
02Knowing the Patient
09Reputation and Social Proof
03Positioning, Brand and Message
10Referral Partner Marketing
04Website and Digital Front Door
11Inquiry to Booking Engine
05Search and Discovery
12Marketing Operations and Technology
06Being Found in the Age of AI
13Measurement, Return and Scaling
07Content and Education
Built for the people who open doors and sign agreements. It covers where the volume sits, who controls it, how to reach those buyers, how to price and package so you get shortlisted, and how to run the process well enough to know why a deal was won or lost.
Identify the buyers who move volume and reach them deliberately
Price and package care so it survives comparison
Run a pipeline with a real process instead of a spreadsheet of hopes
Diagnose lost deals so the same gap does not cost you the next one
Modules
01The BD Mindset
07Pricing and Bundled Care
02Global Market Flows
08Accreditation and Trust
03The Six Buyers
09Digital Infrastructure
04The US Self Funded Market
10The BD Craft
05Cross Border Insurance
11Sales Operations
06Channel Strategy
12Measurement and Scaling
From Global Healthcare Accreditation. The shared grounding everyone benefits from: how medical travel works, the models programs are built on, and what it takes to deliver an experience patients recommend to the next person.
Understand the industry and where your program fits within it
Structure operations from first contact through follow up
Handle financial coordination and pricing transparency properly
Apply the practices that separate strong programs from the rest
Modules
01Introduction to Medical Travel
06The Role of Hospitality in Medical Travel
02Medical Travel Business Models
07Medical Travel Marketing
03Keys to an Outstanding Patient Experience
08Managing Risks and Events
04Introduction to Medical Travel Operations
09Leveraging Technology in Medical Travel
05Financial Transactions in Medical Travel
10A Review of Best Practices
Nobody has to block out a week or fly anywhere. Your team works through it online, at their own pace, in the same platform they already use.
On demand, so people fit it between clinics, calls, and campaigns
See who has completed what, module by module, person by person
Every new hire gets the same grounding in their first week
Knowledge stays with your organisation when people move on
Bought on its own, training one person in one program costs $995. Membership covers the team.
For a focused core team
2 people × 3 programs
International Patient Marketing2 people
International Patient Business Development2 people
Medical Travel Business Essentials2 people
New programs as they launchIncluded
Training value
$5,970
6 × $995, included with membership
For a whole department
5 people × 3 programs
International Patient Marketing5 people
International Patient Business Development5 people
Medical Travel Business Essentials5 people
New programs as they launchIncluded
Training value
$14,925
15 × $995, included with membership
Not a member yet? Any program can be bought on its own at $995 per person. Talk to us about individual training.
Two further programs are in development. Members receive places in each one as it launches, at no additional cost.
In development
International Patient Program Executive
In development
International Patient Revenue Cycle
Platinum covers 5 people in each program, so 15 people in total. Gold covers 2 in each, so 6 in total. You decide who takes them and when.
Business Development runs about four hours across twelve modules. Marketing covers thirteen modules across four phases. Business Essentials has ten modules. Everything is on demand, so people can take one a week or several in an afternoon.
A completed training record in their own name, and skills the organisation keeps. The record is not the point. The point is a team that knows how to market, sell, and deliver international care properly.
Yes. Completion is recorded per person and per module inside your Better account, so you can see who has finished, who has started, and who has not begun.
Both. Leaders get a standard they can hold the team to and visibility into who has met it. Staff get a method for work they were previously expected to figure out alone.
They are added to what your membership already covers. Platinum receives 10 places in each new program and Gold receives 3, with nothing further to pay.
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